How to make short videos work for your brand, without overcomplicating it. Short-form videos are everywhere. You scroll through Instagram, TikTok, YouTube, and maybe even Facebook—and boom—there’s a 10-second video grabbing your attention. Again and again. If you’re building a brand (personal or business), you can’t ignore [social media shorts]. But the thing is… most […]
SEO isn’t what it used to be. It’s not just about stuffing keywords or building backlinks anymore. Google’s smarter now. It cares about how your website feels to real people. That’s where the new SEO power duo—Core Web Vitals and User Experience (UX)—comes in. So, what are the real benefits of the new SEO power […]
Google Analytics 4 (GA4) has been around for a few years now. But let’s be honest—most of us are still figuring it out. The interface is different, the data model is new, and things don’t always feel intuitive. If you’ve been feeling a bit lost with GA4, you’re not alone. And with 2025 bringing even […]
Wait… Are Newsletters Cool Again? Honestly, I didn’t think I’d say this, but newsletters are kind of making a comeback. Yeah, the same email format that felt stale just a few years ago is getting people’s attention again. If you’re wondering whether newsletters in email marketing are making a comeback in 2025, you’re not alone. […]
How people use search engines is evolving quickly, and digital marketers can sense it. With the growth of smart speakers, voice assistants, and smartphones, typing keywords into a search query is being replaced incrementally by vocalizing them. Meet the era of voice search optimization—a revolution in the world of SEO that cannot be disregarded by […]
